How can brands be better allies to the LGBTQ+ community? How can they avoid their initiatives being seen as rainbow-washing and keep up their support beyond Pride Month?

These topical questions tend to keep marketers up at night. Kantar has all the data you need to shape your brand future in the DEI space. Start your brand’s allyship journey today.

Brand Allyship
How can brands be better LGBTQ+ allies?
Brand LGBTQ+ allyship is more important than ever. This short article sets out the case for allyship based on the data from Kantar’s partnerships with GLAAD, DIVA magazine and Global MONITOR.
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Brand Allyship
Amplifying allyship: Actions speak louder than rainbows
In this webinar, Kantar’s experts share this year's most important insights from the DEI and LGBTQ+ brand space.
Watch the webinar
Brand Allyship

Learning from Mastercard

Revisit the conversation between Kantar’s Head of DEI Valeria Piaggio and client Mastercard’s Cheryl Guerin, Executive Vice President: Global Brand Strategy & Innovation, at our 2024 Sustainable Transformation Practice Summit.
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Our latest thinking

Get ready to have inclusion metrics at your fingertips, join us for the launch of the Brand Inclusion Index.

The webinar will not only be an introduction to our most inclusive research to the date but a celebration of brands who currently set the gold standard on inclusive marketing. Hear from industry pioneers that have created more brand growth and positive social change by embracing and representing diverse populations.

Register for the webinar

Our 2024 DIVA report looks at the lived experience of the LGBTQIA+ community in the UK and US and this year also features India and South Africa.

In another first, we've delved into what it means to be a true ally, with actionable tips for brands to get their approach right.

Read the report

Listen to the podcast

Valeria Piaggio

Valeria Piaggio
Brand Inclusion Index

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Mark Fisher

Mark Fisher
Sustainable Transformation Practice

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Hannah Sokolov

Hannah Sokolov
US MONITOR

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Leigh Kelly Andrews

Leigh Kelly Andrews
Inclusion & Diversity, ERGs, and the DIVA Partnership

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