Shopper Marketing Strategy

Applying our holistic shopper study approach, we uncover insights by observing shopper behavior, measuring their attitudes and understanding the underlying reasons behind their actions so as to optimize your shopper strategy.

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Overview

By identifying conversion gaps, prioritized and new solutions and trade engagement stories, we provide identified strategies set against groups of distinctive shoppers and their behaviors, increased ROI via targeted shopper activations using consumer decision journey and touchpoint analysis, analysis on shopper needs and pain points to further craft category and retailer-level actions, and growth roadmap to activate the opportunities and build required capabilities against.

Key features

Shopper Behavior Analysis

Shopper’s behavioral & attitudinal reaction on new activation will be assessed by means of passive behavior tracking or VR stimuli.

Strategic Development

Journey segmentation to help craft targeting strategies and results that delivered via Shopper Activator (Power BI).

High-quality Delivery

Insight sharing and opportunity activation workshop, and write-up of compelling retailer selling deck to help our client build a long-term partnership with their counter-part.