Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

North America Kantar Creative Effectiveness Awards

Discover the most creative and effective ads, and the key themes that are driving success. Find out more.

Revealed: the world’s most valuable brands of 2024

Apple revealed as the world's first trillion dollar brand.

The Blueprint for Brand Growth: How marketers can influence revenue and profit

Kantar combined a decade of data and expertise to establish the framework for Brand Growth.

Connected Innovation

A guide to innovating differently. We've combined the latest thinking from Kantar's innovation experts with data-driven insights and case studies from successful brands to answer your innovation challenges.

Shape your brand future

Introducing Kantar’s new brand positioning, and our promise to clients.

Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.

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Inspiration

Meaningfully different brands have a head start with AI

The priority for a brand lies in achieving authenticity, consistency, and being meaningfully different to fuel brand growth. We explore why meaningfully different brands have a head start with AI.

3 ways to win with today’s omnichannel shopper

How to build shopper-centric retail strategies that drive impact.

Are your brand's sustainability efforts falling short with consumers?

Half of the top 100 brands in the world are seen as “lacking” in sustainability credentials by consumers.

From a tortoise to a cheetah: How to elevate your marketing ROI to deliver growth

Sustainable growth requires a balanced mix of brand building and performance marketing efforts.

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Careers at Kantar

Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.

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